Sourcing new customers by using a personable approach.
Each new successful lead is a potential new customer.
We set a target audience with specified criteria. Industries, roles, audiences, etc... can be contacted as we see fit.
Instead of waiting for leads to roll in, our new proactive approach goes directly to generate new leads, adding an entirely new pipeline for our CSM team.

We'll use data to see how likely it is that these prospects will save money by changing to MailerLite.
We'll try to make it a no brainer for them to change, explaining how easy it is to migrate and get set up in MailerLite.
We'll reassure them that we'll be right next to them if any help is needed, to make sure that they are correctly set up in MailerLite and ready to send their next email as soon as possible.
We'll use a cold outreach approach with a personable tone, customised messages, instead of mass-messaging prospects.
Here's the data we'll use to promote MailerLite as a no-brainer alternative to their existing email marketing provider. Generated using Gemini. Pricing chart based on email sending limits WIP.
1. Possibly add a newsletter directory to MailerLite? It would be self-submitted by clients and would help grow customer newsletters.
2. Make it as easy as possible for migration to be completed. "Made for you" migration would be perfect.
3. Test run "Made for you" migration by offering OT to Support and help migrate users?
4. Pricing is a very strong point -- should our pricing stay the same?
5. For those who decide to not migrate to ML, what was a dealbreaker for them?